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品牌、广告语与广告人

  • 作者: 有只羊
  • 来源: 古榕树下
  • 发表于2019-09-15
  • 阅读111681
  •   PINPAISHICHANPINDEGEXINGHUADEMINGZI。HAODEPINPAIYOUBIJIAODADESHICHANGRENZHIDUHEBIJIAODUODEFUJIAZHI。


      GUANGGAOYUSHIDUIPINPAIDEJINGZHUNJIESHIHEJIESHAO。HAODEGUANGGAOYUYOUZHUYUPINPAIDETUIGUANGHEMEIYUDUDETISHENG。


      ZHIYUGUANGGAOREN,MEIGUOZONGTONGLUOSIFUSHUO,BUZUOZONGTONGJIUZUOGUANGGAOREN,GUANGGAORENZHIXIANDAIGUANGGAOZHIFUAERBOTE。ZONGTONGHEGUANGGAORENZUODEDOUSHI“LIANGMANYI”DEGONGZUO。ZONGTONGXUYAOZUODAOSHIJIESHANGBIEDEGUOJIADUIZIJIMANYI,FOUZEJIUKENENGMIANLINBIEGUODEJUNSHIDAJIHUOZHESHUOQINLVE;TONGSHIHAIYAORANGGUORENMANYI,FOUZEJIUHUIBEIGUORENTUIFANHUOZHEGANXIATAI。GUANGGAORENYAORANGKEHUMANYI,ZUOKEHUXIANGZUOERZIJIZUOBUDAODESHI;TONGSHI,YEYAORANGZIJIDANWEIMANYI,JIBUCHUMAIYUANZEYOUNENGGOU“TONGGUOFABUXINXIERCHUANGSHOU”。


      JUCI,WOMENKEYIZONGJIE:HEGEDEZONGTONGHEHEGEDEGUANGGAORENDEGONGTONGBIAOZHUNJIUSHI:RENQINGZIJI,CHITOULIANGTOU——RENQINGZIJI(ZHAOZHUNWEIZHI):GERENDEYOULIEDUANZHANG,BAOKUONENGLI、JIANSHI、XUESHI、KOUCAI、QINHELI、RENMAIZIYUAN、LIYIDENGDENG。


      ——CHITOULIANGTOU(SHISHICHUSHOU):ZIJISUOYONGYOUDEMEITIZIYUANYIJIQITAZIYUAN、KEHUJIQICHANPINDENG。


      DANZONGTONGBIJINGBUSHIGUANGGAOREN,GUANGGAORENYEWEIBIDOUDANGDELEZONGTONG。GUANGGAORENDERENWUSHIJIEZHUMEITIJIQITAYOUJIAZHI、KELIYONGDEZIYUANDUIKEHUDEPINPAIZUOSHICHANGTUIGUANGHEMEIYUDUDEPEIYU。


      XUYAOJIUZHENGDESHIGUANGGAORENDEYIGEXINLIWUQU:BENWEIZHUYI。ZHIYOUDIAODONGHEYONGYOUJINKENENGDUODEZIYUAN,CAINENGZUODAO“ZONGYOUYIKUANSHIHENI”(1980NIANDAISANLINGQICHEGUANGGAO,DANGSHISANLINGKAIFAYOU200KUANBUTONGXINGHAO、BUTONGYONGTUDEQICHE,ZHEIHEHOULAILININGDEGUANGGAOYU“YIQIEJIEYOUKENENG”YOUYIQUTONGGONGZHIMIAO)。YONGYOUDEZIYUANYUEDUO,YEJIUYIWEIZHENIZHANYOUDEDUANKOUYUEDUO,SHIYINGKEHUDENENGLIYUEQIANG。YINWEI,BUTONGDEPINPAIXUYAOBUTONGDEMEITIPINGTAIQUZHANXIAN。BIRU,LAOSILAISIQICHEBUHUIZAIQIANGTIHEGUCHENGGUANGGAOSHANGZUOGUANGGAO,YINWEINEIYANGHUILADITADEPINPAIXINGXIANG。DUIYUYIGEGANGGANGQIBUDEJIATINGZHAYOUZUOFANG,SHENGJIDANGBAOYIGEBANMIANJIWANSHIJIWANYUANDEJIAWEIYEHUIRANGTAMENWANGERQUEBU。


      GUANGGAORENLEJIEKEHUDEYOUXIAOSHOUDUANSHIYANJIUKEHUDECHANPINPINPAIJIQIGUANGGAOYU。


      PINPAI:SHICHANPINGEXINGHUADEMINGZI。HAODEPINPAINENGGOUCUJINCHANPINDESHICHANGTUIGUANGHESHEHUIRENZHI。ZAIMINGMINGSHANGYAOQIU:YONGZIJINLIANGJIANDANYIDONG、DUYINXIANGLIANGMINGKUAI、YIYIYANGGUANGXIANGSHANG、MEIYOUQIYI。FOUZE,YOUKENENGYINQIQIYIDE、AOKOUDEPINPAIJIQIYONGZIDOUBULIYUSHICHANGTUIGUANG;DUIYUGUOWAIPINPAI,ZUIRONGYIJIESHOUDE、YESHIZUIWEIKEXUEDESHIYINYIYI,JIZAIZHAOGUQIYUANLAIDUYINDETONGSHIYENENGBIAODAMEIHAODE、TIEQIEDEYIYI,SHIYINYIHEYIYIDEJIEHE。BIRU:


      1、DEGUOQICHEBENZ,GANGYINJINZHONGGUOSHIYINYIWEIBENCI,RANGRENLIANXIANGDAOBENSI。HOULAIYINYIYIWEIBENCHI,JIZHAOGUDAOZHONGGUOXISU,YEBAOLIULEYUANLAIDEDUYIN,GENGTIXIANLETADECHEZIXINGNENGDEYOUYUE。


      2、YINGGUOQICHEPINPAILOTUS,YUANLAIYIYIWEILIANHUA,JILIQICHESHOUGOUQIANBEIYINYIWEILUTESI,HENRONGYIBEIWUDU,YINWEIZUIHOUYIGEZIYUSITONGYIN,BUTUO。RUGUOYIDINGYAOYINYI,SIHUKEYIZUOYINYIYIWEILAOTUZI。JUXIN,ZUIJINJILIZHONGXINHUIFUYUANLAIDEYIYILIANHUA。


      3、KOUKELEBAISHIKELE——YINYIJIAYIYIDECHENGGONGLIZI。


      4、RIBENFENGTIANQICHEPINPAIQIXIAYOUYIKUANCHEPrado,ZUICHUFANYICHENGHANYUSHIBADAO,YOUYINYIDEDUYIN,YEYOUYIYIDEYISI,YEJIAOYINYIYI,YUQICHEZIXINGNENGXIANGPIPEI。KENENGSHIYINYIYIDEBADAOQUESHITAI“BADAO”,NANYIYINGDEDUOSHURENDERENKE,YEXUSHIDIANSHIGUANGGAOHUAMIANZHONGZHEILIANGCHEHOUBIANTUOZHUAIYILIANGXIANRUNITANDEDONGFENGKACHE,DAMENPANGBIANDEYITOUSHISHIYETAIQIQIANTIXIANGTAZHIYI,ZHEIYANGDEGUANGGAOCHUANGYIRANGGUORENNANYIRONGREN,HOULAIGAICHENGLEYINYIPULADUO。


      5、RIBENQICHERICHANPINPAIQIXIAYOUYIKUANCHELexus,KAISHIFANYIGUOLAISHILINGZHI,YOUZHUANGZHILINGYUNDEYISI,HANYULIYESHIYINYIJIAYIYIDEDIANFAN,JUSHUOSHICHANGJIAWEILEZHAOGUXIFANGSHICHANG,HOULAIGAICHENGLEYINYILEIKESASI。


      6、MEIGUODIANDONGQICHETESLABEIYINYIWEITESILA。ZHEIGEPINPAIBENYISHIJINIANWULIXUEJIANIGULA·TESILA,TASHIJIAOLIUDIAN、WUXIANDIAN、WUXIANYAOKONG、HUOHUASAI、XGUANGNAIZHISHUILIFADIANDEZHONGYAOCHUANGZAOZHEHETUIDONGZHE,GONGRENWEISHIDIANLISHANGYEHUADEBIZU。DANZHEIGEYINYIHENRONGYIRANGRENLIANXIANGDAOXIEYIN“TAISILE”。YAOBIMIANFUMIANLIANXIANG,FENBIEQUTADEMINGHEXINGDEDIYIGEZIGAIWEI“NITE”,JIYOUYIYIYOUXIANDEYANGQI,RUHE?HUOZHEGANCUIJIANGZHONGJIANDESIZIFAYINJIHULVEDIAO,GAIWEITELA。


      7、RUIDIANQICHEVOLVO,QICHUJINRUZHONGGUOANZHAOQIYISIFANYIWEIFUHAO,ZHIBAIERSHISHANG,HOULAIGAIWEIYINYIWOERWO,ZIMIANSHANGMEIYOURENHEYIYI,DUIYUDABUFENNANFANGMEIYOUERHUAYINDEFANGYANQULAISHUO,FAYINYOUHENKUNNAN,BUZHIDAODAOLIHEZAI。


      8、XINJIEYI(HUAZHUANGPINPINPAI)——ZIBUYIXIE、YINBUYIDU、YIBUYIJI。GAIWEIYIJIEZENMEYANG?


      9、SHAHUA(XIAHUA)、KELONG(KELONG)、JIAHU(JIAHUO)、XIANDAITUSHUN(TUSUN)——DOUSHIRONGYIYINQIFUMIANLIANXIANGDEPINPAI。


      GUANGGAOYU:SHIDUIPINPAIDEJINGZHUNQUANSHI,SHIGUANGGAORENDEZHISHIPAI,SHIPINPAIYONGYOUZHEZHELIXUANCHUANDEHEXIN。YINCI,DUIGUANGGAOYUDEZHUNQUEBAWOHEJIEDUSHIGUANGGAORENLEJIEKEHU、KAIZHANYEWU、JINXINGGUANGGAOXUANCHUANDEZUIWEIBIANJIEDETUJING。


      CHENGGONGDEGUANGGAOYUYAOQIUZUODAO:YONGZIJIANJIE、FAYINXIANGLIANG、RONGYIJIYI、GUOMUCHENGSONG、BIANYUCHUANBO、JUYOUPAITAXINGHEWEIYIXING、MEIYOUQIYI、ZHAOGUFENGSUXIGUAN、TONGSUBUYONGSUDENGDENG。CHENGGONGDEGUANGGAOYUJULI:


      FENGTIAN——CHEDAOSHANQIANBIYOULU,YOULUBIYOUFENGTIANCHE

      联想——如果没有联想,世界将会怎样

      佳能——除了钞票,复印一切

      格力——掌握核心科技

      哇哈哈——今天你喝了没有

      今麦郎弹面——就是让你弹

      洋河——蓝色经典,男人的情怀(精典)

      男装——海澜之家,男人的衣柜

      李宁体育用品——一切皆有可能

      以下为臆想:(某某油烟机——女人(男人)的厨房

      (某某游乐园——儿童的天堂。但不能硬套:某某养老院——老人的天堂。


      GUANGGAOYUJIRANFUWUYUPINPAI,SUIZHEPINPAIDECHENGZHANGZHUANGDA,GUANGGAOYUYEYAOSUIZHEJINXINGGAIBIAN。BIRU,LUOHEWUYANGXIANDEBAIJIUSHENGCHANCHANGJIAWUYANGJIUCHANG,ZI1974NIANCHUANGLI,QICHANPINJIQIGUANGGAOYUJIUJINGLILEJIGEJIEDUAN:1974NIAN,WUYANGXIANJIUCHANGJIANCHENG,CHANPINPINPAIWUQUAN,DANGSHIMEIYOUGUANGGAOYU。1991NIAN,CHANPINPINPAIFUPINGCHUN,WUGUANGGAOYU,YOUYIGUANGGAOYUXINGZHIDESHUNKOULIU:FUPINGCHUN,ZHONGGUISUN,YIQIERNENGHEQIBAJIN,MINJIANCHENGWEIGUISUNJIU。1995NIAN,XIANDAIYIYISHANGDEGUANGGAOYUKAISHICHUXIAN:FUGUIPINGANCHUNCHANGZAI。2004NIAN,GUANGGAOYUGENGHUAN:NANYIGESHEDEQINGHUAI,YONGYUANBUBIANDEQIDAI。YUFENGTIANDEGUANGGAOYUXIANGBI,GENGRONGYIKANCHUQIQUEXIAN:LUOSUO、BUYIJIYI。MEIYOUTUXIANCHANPINDETEDIANHESHUXING,YUCHANPINMEIYOUGUANLIAN。BUJUYOUWEIYIXINGHEPAITAXING,KUAIXIAOPIN、SHENGHUONAIYONGPINSHENZHISHENGCHANGONGJUDOUKEYITAOYONGDENG。2015NIANHOUGUANGGAOYUJINXINGXIUDING:FUPINGCHUN,MENGCHENGZHEN。


      ZAIRU,CENGJINGHENZHIMINGDEYIGEJIADIANPINPAIWANJIALE,YUANLAIDEGUANGGAOYUSHI——WANJIALE、LEWANJIA,BENLAIYIJINGHENCHENGGONG,HOULAIZHENGJIXINGUANGGAOYUWEI“ZHONGGUOWANJIALE”,SHIBAI。YINWEIWANJIABENSHENJIUYOUTIANXIAMEIGEJIATINGDEYISI,JIASHANGZHONGGUOSHIJIANDANDEZHONGFU,ERQIEJIASHANGZHONGGUOHOUHENRONGYIBEIRENGOUBING:HAIBURUSHIJIEWANJIALENI。


      SHANGYEGUANGGAOYUGONGYIGUANGGAODEQUBIE


      1、MUDEBUTONG:SHANGYEGUANGGAOZAIYUCIJIGENGDUORENDEXIAOFEINENGLI;GONGYIGUANGGAOZAIYUJIAOHUASHEHUI。


      2、FANWEIBUTONG:SHANGYEGUANGGAOYITEDINGRENQUNZUOWEICHUANBOQUNTI,ZHEIYIQUNTIJIUSHIQIANZAIDEXIAOFEIZHE;GONGYIGUANGGAOJUYOUPUSHIXING,GENGDUODESHIHOUBUFENNANNVLAOSHAO。


      3、SHEHUIFANXIANGBUTONG:SHANGYEGUANGGAORONGYIYINQIFEIQIANZAIXIAOFEIDUIXIANGDEFANGAN;GONGYIGUANGGAOSHEHUIGEGECENGMIANDOUNENGJIESHOU。


      4、XIAOGUOBUTONG:SHANGYEGUANGGAOJIANGJIUDEXIANSHIBAO,JILUODIYOUSHENG,MASHANGJIUNENGCHANSHENGXIAOYI;GONGYIGUANGGAODEXIAOGUOSHIYIGEZHANGQIERMANZHANGDEGUOCHENG,XUYAOSUOWEISHINIANSHUMUDENAIXIN。


      JIANYUCI,JINKENENGDIYINDAOKEHUZUOBUTONGLEIXINGDEGONGYIGUANGGAO,BIANGONGYIWEISILISHISHIBANGONGBEIDEMINGZHIXUANZE。BIRU:CANGUANZUOJIEJIANJIUCANDEGONGYIGUANGGAO,4SQICHEDIANZUOQICHEZHISHIDEGONGYIGUANGGAO,JIAXIAOZUOWENMINGXINGCHEDEGONGYIGUANGGAO,YIYUANZUOYUFANGFUGUIBINGDEGONGYIGUANGGAODENGDENG。


      GUCI,WOMENKEYIZUORUXIAZONGJIE:RENHEYIZHONGCHANPINDOUXUYAOPINPAISHIBIE(MEIYOUPINPAIDECHANPINHENNANDEDAOSHICHANGZHUNRU);RENHEYIGEPINPAIDOUXUYAOQIADANGDEGUANGGAOYU;RENHEYIGEPINPAIJIQIGUANGGAOYUDOUXUYAOZUOSHICHANGDETUIGUANG。


      本文标题:品牌、广告语与广告人

      本文链接:http://757jpw.com/content/316318.html

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