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广告语不仅仅是广告的语言

  • 作者: 有只羊
  • 来源: 古榕树下
  • 发表于2019-09-15
  • 阅读110918
  •   GUANGGAOYUJIUSHISHANGJIADUIZIJICHANPINDEJIBEN、GAIKUOXINGDEPINGJIA。JIRANSHIPINGJIA,JIUDEZUNCONGLIANGGEJIBENDEYUANZE:SHOUXIANYAOKEGUANGONGYUN,BUNENGKUAZHANGSHIDU;QICIYAORANGGONGZHONGLEYUJIESHOU,FANGBIANCHUANBO。


      SUOYOUSHANGYECHANPINDETUIGUANGYEJIUSHIZAIZUOGUANGGAOSHI,LIBUKAIGUANGGAOYU。JINGUANBUTONGDEGUANGGAOFABUXINGSHIYOUBUTONGDEFUZHUBIAOXIANYUYANHESHOUDUAN,BIRUQIANGTIGUANGGAOKEYIYONGJINGTAIDEHUAMIAN,DIANSHIGUANGGAOKEYIZAIDONGTAIHUAMIANSHANGJIASHANGHOUQIDEZHIZUO,DANGUANGGAOZUIWEIHEXINDEYAOSUHAISHIGUANGGAOYU。GUANGGAOYUDETILIANBUDANYAOTUCHUCHANPINDETESE、SHUXING,HAIYAOYIDONGYIJI,ZHAOGUDAOFABUDIDEFENGTURENQING、BUZHIYUYINQIQIYI,YUJINGZHENGDUISHOUXINGCHENGMINGXIANDEQUGE,BUZHIYUJIBIERENZUOJIAYISHANG,KENENGDEHUAZUIHAOZAIBUWEIFADEQIANTIXIASHUNBIANDAYAYIXIADUISHOU。HAODEGUANGGAOYUBUDANNENGDUICHANPINDETUIGUANGHEPINPAIWEIHUTIGONGJIDADEBANGZHU,HAINENGRANGRENGUOMUCHENGSONG,GUANGWEICHUANBO。ZHEIXIETIAOJIANDUIGUANGGAOYUDETILIANTICHULEJIGAODEYAOQIU:SILUZUGOUKAIKUO、ZHISHIZUGOUQUANMIAN,YUYANJIAYUNENGLIZUGOUQIANG、GUINAZONGJIENENGLIZUGOUBANG。CIWAI,HAIYAOYOUXIERENWENQI、QINHELI。XIAMIANSHIYIXIESHENGHUOZHONGWOMENPENGDAOGUODEANLI。


      YI、BUGOUCHENGGONGDELIZI:


      1、TIEDUQIZHIZHICHUANG。YOUZHIZHISHIHAOFUQIA——YOUBINGDERENNENGGOUDEDAOYOUXIAOJIUZHISHIXINGYUNDE,DANBUNENGRANGRENYINQIWUJIE。ZHEIGEGUANGGAOYUQIANBANJUHENZHIBAI,DANHOUBANJUJIUFANLEZHEIFANGMIANDEMAOBING:WEILETAIGAOZIJIYAOPINDELIAOXIAO,BASUOYOUDEJIANKANGRENDOUDANGCHENGLEDAJIDEMUBIAO,HAOXIANGBUDEGEZHICHUANGJIUMEIYOUFUQIYIYANG。ZHEIGEWANXIAOKAIDETAIDALE。TONGSHI,ZHEIJUGUANGGAOYUHAIFANLEGEHULUANXIUGAICHENGYUDEMAOBING。BENLAI“YOUZHIZHISHI”SHIGEHENZHENGMIAN、YANGGUANGDECIYU,LUANGAIZHIHOUHENRONGYIYINQIRENDUIFANGAN。


      2、ZHONGHUABIEJING——ZHEISHIMOUGELISHISHIQI,MAJIAJUNNVZITIANJINGDUIWEIMOUBAOJIANPINPAIZUODEGUANGGAO。QICUOWUZAIYUBUGUMINZUXISU,SIYIJIANTAZHONGHUAMINZUDESIXIANGGANQING。“BIE、BIEJING”ZAICHUANTONGGUANNIANZHONGSHIMARENDECIYU,YU“ZHONGHUA”LIANZAIYIQISHANGHAILEMINZUGANQING。


      3、WEILIWEILI,GOUWEIGOULI——ZHEISHIDIANXINGDEMEIYOUZHISHIHENEIHANDEGUANGGAOYU。BIAOMIANHAOXIANGSHIDUIWEILIPINPAIDECHANSHI,SHIJIXIAOGUORANGRENGANJUESHIZAIDAJIESHANGBAITANDAYAOHE。


      4、YANWUYANWU,YIQUGELAIYIPIANQING——YANWULUYINJIDEGUANGGAOYU。HESHANGSHUWEILIDEGUANGGAOYUYOUHENDUOXIANGSIZHICHU:QIANBANJUSHIPINPAI,HOUBANJUSHIDUIPINPAIDEQUANSHI。BUTONGDESHI“GOUWEIGOULI”CONGZIMIANSHANGDUIPINPAIJINXINGLECUBAODEJIESHI,“YIQUGELAIYIPIANQING”ZEHEYANWUMEIYOUDUIYINGDE、PAITAXINGDELIANXI,KEYISHUO,SUOYOUDESHOULUBOFANGYINLESHEBEISHENZHILEQIDOUKEYIYONGZHEIJUHUALAIQUANSHI。ZHEIZHONGWEITARENZUOJIAYISHANGDEXIAOGUOKONGPASHIGUANGGAOYUCHUANGZUOZHEMEIYOUXIANGDAODE。


      5、NANYIGESHEDEQINGHUAI,YONGYUANBUBIANDEQIDAI——MOUDIFANGJIULEIPINPAIYIGESHIQIDEGUANGGAOYU,WEIFANLEGUANGGAOYUYONGZIJINKENENGJINGJIANDEYUANZE。ZIMIANSHANGKANSIHUSHIWEILEDAGANQINGPAI,DANYIGEZOUDIDUANDEQUYUKUAIXIAOPINPINPAIYINGGAIYONGPINGZHIDE、KOUYUHUADEYUYAN,GUOYUGAOYA、WENZHOUZHOUFANERJIRENYIJULIGAN,TONGSHI,GUODUODEYONGZIYEZENGJIALEJIYIHECHUANBODENANDU。


      6、YICHUN,YIGEJIAOCHUNDECHENGSHI——MOUGESHIQIYICHUNSHICHENGSHIXUANCHUANPIANSHANGDEYIJUGUANGGAOYU。CONGGESHISHANGKANMEIYOURENHEMAOBING,DANGEDIAODIXIA,YOUSHANGFENGHUA,YINWEI“JIAOCHUN”LIANGGEZIZAISHENGHUOZHONGYOUYICENGTESHUDEHANYI,BENYITEZHIMAOZAIFAQINGSHIFACHUDESHENRENDEJIAOSHENG,HOUYINSHENYONGYURENDELEISIDEXINGWEI。


      ER、CHENGGONGDELIZI:


      1、MEIYOUSHENMEDABULEDE——MOUFENGXIONGCHANPINGUANGGAO。BUYONGGUODUODEJIESHI,JIURANGRENGANJUEDAOCHANPINDEXINGXIANG、BAQIHEZIXIN。YINWEISHISHOUCHUANG,JUYOUDULISHIYONGQUAN,YEJIUBATAHEQITAFENGXIONGCHANPINXINGCHENGLEQUGE。


      2、ZUONVRENTINGHAO——LINGYIGEFENGXIONGPINPAICHANPINDEGUANGGAOYU。YUSHANGYILIGANGJINGDEFENGGEZHENGHAOXIANGFAN,TUCHUNVRENWUMEI、HANXUDEYIMIAN,DANYOUBIAOXIANCHULENVRENDEXINGBIETEZHENGZAIYU“TING”。YONGZISHAODAOJIZHI,BIAOYIDADAOJIZHI。


      3、NONGFUSHANQUAN,YOUDIANTIAN——ZAIKUANGQUANSHUI、CHUNJINGSHUI、DENGLIZISHUI、GAOSHANRONGSHUIDENGGAINIANCHAOZUOBUXIUDESHIHOU,CICHANPINXUANCHUANLINGPIXIJING,BUSHUOLAIYUANHESHENFEN,ZHIBIAOMINGQITEZHENGSHI“YOUDIANTIAN”,HUANQIRENMENDUIGUOWANGHAOSHUIJIUSHIFATIANDEHUIYI,YEZHONGXINQIANGHUARENMENXINZHONGHAOSHUIDEGAINIAN。


      4、BUSHANGYUTUI——SHANGGESHIJIMEIGUOJILIEGONGSICHIZIYIYIMEIYUANYANFADESHUANGCENGDAOPIANDETIDAOGUANGGAO(XIANZAIYIJINGYOUSANCENGSHENZHISICENGDECHANPIN),GUANGGAOYUYINGHELEXIFANGNVSHIDEXINLI,CHANPINTOUFANGSHICHANGHOUSHOUDAOGUANGDANVSHIDEXIAI。YINWEIBAIZHONGRENHANXIANFADA、MAOFACUZHUANG,AIMEIDENVSHIXIHUANYONGTIDAOJIANGSHUANGTUISHANGDEMAOFATIDIAOLAIZHANSHIMEITUI,DANCHUANTONGDETIDAOHENRONGYISHANGDAOPIFU。JILIESHUANGCENGTIDAOMIANSHIHOU,ZHUANMENDUINVSHIXIAOFEIQUNTISHEJILEZHEIYIGUANGGAOYU,HOULAIZHEIYICHANPINYECHENGWEINANSHIXIUZHENGHUXUDEZUIAI。


      5、JIARUMEIYOULIANXIANG,SHIJIEJIANGHUIZENYANG——LIANXIANGGONGSIDEGUANGGAOYU。JIANGRENMENDANAODEJINBUYUCHANPINMINGCHENGHENHAODIQIHEZAIYIQI,SHUOMINGQICHANPINYURENDEDANAODESIKAOYIYANG,YURENLEIWENMINGGONGSHIZHONG。MEIYOUGUODUODEKUAYAO,DANDUIQICHANPINDEZIXINXINRANGRENPEIFU。


      6、BAINIANRUNFA——YUSHANGYIANLILEISIDEXIANGGANGMINGXINGZHOURUNFAZUOXINGXIANGDAIYANDE“BAINIANRUNFA”HUFAPINGUANGGAO。GAIGUANGGAOYUJIANGZHOURUNFAZHONGDE“RUNFA”LIANGGEZIZIRANDIJICHAIJIEKAI,RUNFABUZAISHIRENMING,ERSHIZIRUNTOUFADEYISI,RANHOUJIASHANG“BAINIAN”ERZI,YIXIANSHICHANPINZHILIANGGUOYING、SHENGMINGDEZHANGJIU。


      7、DANGTAIYANGSHENGQIDESHIHOU——TAIYANGSHENYINLIAO。KEYILIJIEWEIQIAOMIAODITICHUYIGEWENTI,MEIYOUDAAN,DANDAANJIUZAIWENTIZHONG。YEKEYILIJIEWEICHENSHUYIGEXIANXIANGJITAIYANGSHENGQIDESHIHOU,JIUSHITAIYANGCHENGWEISHENDESHIHOU,TAIYANGSHENBENSHENZAIXIFANGSHENHUAZHONGJIUSHIWEILIWUBIDEXINGXIANG,TAIYANGCHENGWEISHENDESHIHOUJIUSHITAIYANGSHENYINLIAOCHENGMING、HENGSAOSHICHANGDESHIHOU,YOUZHEHENMEIHAODUIYUYI。


      8、GELI,RANGSHIJIEAISHANGZHONGGUOZAO——QIAODAGANQINGPAI。AIZHONGGUO、AIZHONGGUOHUO。GELI,ZUOWEIKONGDIAOXINGYEPINZUPINPAIDELINGDAOZHE,YIQIZHILIANGDADONGGUOREN,YINQIGUORENDUIGUOHUODEXIAI。SHUOSHIXUANCHUANDEGELIPINPAI,WUNINGSHUOXUANCHUANDESHIAIGUOQINGHUAI。


      9、MENGNIU,ZHONGGUONIU——YUSHANGYIANLIXIANGLEISIDEMENGNIUGUANGGAO。JISHIZAIXUANCHUANPINPAI,YESHIZAICHANGDAOAIGUOQINGHUAI。


      GANQINGPAIZAISHENMESHIHOUSHENMEDIFANGDOUSHIYIZHANGLVSHIBUSHUANGDEDIPAI,DAERHUAZHISHIAIGUO、AIMINZU,XIAOERHUAZHIZESHIJIATING、QINQING。BIRU:


      10、KONGFUJIAJIU,RANGRENXIANGJIA——ZHANGQI、ZHONGFUDEDIANSHIBOFANGRANGRENXINGCHENGLIANXIANGJIYI,ERLIANXIANGJIYIYOUHUIRANGRENXINGCHENGTIAOJIANFANSHE:XIANGJIADESHIHOUJIUXIANGQIKONGFUJIAJIU;KANDAOKONGFUJIAJIUJIUHUIXIANGDAOJIADEWENNUAN、JIARENDEQINQING。


      11、TAHAO、WOYEHAO——MOUGONGNENGXINGCHANPINDEGUANGGAO。TONGGUOHUAMIANSHANGYIWEIYIWEIZAINANRENHUAIZHONGDEWUMEINVRENDEKOUROUROUDISHUOCHULAI,SHENGGUOLEQIANYANWANYU。


      12、CHEDAOSHANQIANBIYOULU,YOULUBIYOUFENGTIANCHE——FENGTIANQICHEGUANGGAO。GUANGGAOYUDEQIANBANJUJIEYONGZHONGGUOSUYU,DUIHOUBANJU“CHUANDAOQIAOTOUZIRANZHI”JINXINGGAIZAO,QIAOMIAODIQIANRU“FENGTIAN”ERZI。JINGUANGUANGGAOYUBIJIAOZHANG,DANRANGRENGUOMUNANWANG。YOURENJIANGZHEIYISHOUDUANJIAOZUOQIAOJIE“BEIJINGQIANG”。RIBENLISHISHANGSHUYUHANWENHUAQUAN,RIBENWENHUAHENDACHENGDUSHANGYEKEYISHUOSHIHANWENHUA。TAMENZHENDUIZHONGGUOSHICHANGNIDINGDEZHEIYIGUANGGAOYUHENNENGZHUAZHUGUORENDEXINJIE。


      13、XIJIU,GUOFUJIU——XIJIUZHONGDEYIKUAN。YINWEIYUZONGSHUJIDEXINGSHIQIAOHE,YONGDESHITONGYIGE“XI”ZI,JIUCHANGJIUCIWANGSHENDUZUOWENZHANG:JIANGXIJIUZHONGXINKAIFADEYIKUANGAODUANJIUMINGMINGWEI“GUOFUJIU”,DALEGECABIANQIU,YINFAZHONGRENFENGFUDELIANXIANG。


      14、CHULECHAOPIAO,FUYINYIQIE——SHANGGESHIJIRIBENJIANENGMOUKUANFUYINJIDEGUANGGAOYU。JITUCHULEQIQIANGSHIHAIYUANDEGONGNENG,HAISHUNSHIZUOLEYIGEGONGYIGUANGGAO:BUYAONATAQUZUOFUYINCHAOPIAOZHILEIWEIFALUANJIDESHI。


      SAN、HAIYOUJINYIBUTISHENGKONGJIANDEGUANGGAOYU。


      1、DONGJIU:KEYICONGZIMIANDETONGYINSHANGJIANGDONGHEDONGDELIANXIZAIYIQI。NILI:(1)DONGJIUDONGNI。(2)DONGNIDEJIU。


      2、LANSEJINGDIAN:YIGESHIQIYANGHEJITUANTUICHUDEBAIJIULANSEJINGDIANDEGUANGGAOYUSHI“LANSEJINGDIAN,NANRENDEQINGHUAI”。NANRENDEQINGHUAIHESHENMEYANSEWUGUAN,HEJINGDIANGUANLIANYEBUDA。RUGUOYAOQIANGDIAOSHINANRENHEDEJIU,QIANGDIAONANRENDEQINGHUAI,JIANYIGAIDONGYIGEZI:“LANSEJINGDIAN,NANRENDEQINGHUAI”。


      3、SHUANGHUI:ZUIZAODEQIYIYEXUZHISHISHAHELIHELIANGTIAOHEJIAOHUICHUDANSHENGDEPINPAI,DANWUZHENGJU。JIAOZAODEGUANGGAOYUSHI:HUIJISHIJIEXINGONGYI,HUIJISHIJIEGAOKEJI。HOULAICHANPINYUEZUOYUEDA,GUANGGAOYUGAILE:SHUANGHUI,KAICHUANGZHONGGUOROULEIPINPAI。XIANZAI,SHUANGHUIYIJINGSHISHIJIEZUIDADEZHUROUGONGYINGSHANG,YUANLAIDEGUANGGAOYUYIJINGWUFAMIAOSHUQIFAZHANYUANJING,XUYAOXINDEGUANGGAOYUQUERDAIZHI,YOUXINGQUDETONGZHIKEYIWEIZHIGOUSIYIXIA。


      4、WEIJIJIANGDANSHENGDEMOUPINPAICUCAONIDEGUANGGAOYU:SUANLIULIUDEGANJUE。ZHIJIEYONGCHANGYONGDEYIJUSUYULAIQUANSHIQITEZHENG,GAIKUOXINGJIQIANGERYOUZIRANDIDUZHANLEYIJUSUYU,YUSUOYOUTONGLEICHANPINXINGCHENGZIRANQUGE。


      SI、TONGGUOYISHANGZHENGFANLIANGFANGMIANDEANLIWOMENKEYIZONGJIECHUYIXIEGUILV。YAOCHUILIANYIGEHAODEGUANGGAOYU,XUYAOCONGYIXIAFANGMIANZHESHOU:


      1、JIANGCHANPINZHONGZUIWEIYOUZHIDE、BUTONGYUQITATONGLEICHANPINDEYAOSUTILIANCHULAI,ZAIDUIQIJINXINGYUYANJIAGONG。TILIANCHULAIDEYAOSUWEIBISHIZUIWEIHEXINDE,DANYIDINGSHIZUIWEIDUTEDE、BUTONGYUQITADE。


      2、CONGDIYU、RENWEN、YUYANDENGJUYOUQINGGANYAOSUDEDIFANGZHESHOU,DAGANQINGPAI,YIQINGGANREN。


      3、DUIYUBIJIAOJIANSE、SHENGSHU、BUYIWEIGONGZHONGJIESHOUDE、XIAOZHONGDECHANPIN,XUYAOTONGGUODUIBI、XINGRONG、HUANSUANDENGSHOUDUANJIANGQITONGSUHUA,JIANGDIGONGZHONGDEJIESHOUNANDU。


      4、YAOKAOLVDAOCHANPINDECHENGZHANGKONGJIAN,GUANGGAOYUSHIGONGZHONGDUICHANPINJINXINGSHENFENSHIBIEDEYOUXIAOSHOUDUAN,YAOZHAOGUZHANGYUAN,BUNENGJINTIANYONG,MINGTIANRENG。


      本文标题:广告语不仅仅是广告的语言

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